Never Underestimate the Power of YouTube Advertising

Not until few months ago when I realized the huge power of YouTube. Everyone knows it. Everyone finds any information through it. The most phenomenal thing is that everyone shares almost everything on it, from personal activities to product or service promotions. In my opinion, YouTube is the window where we can see things worldwide. I am not surprised if lots of business owners make the most of this video channel to introduce their products or services. Fortunately, there is a geo-location feature that they can use for promoting to targeted customers specifically. I’ve noticed that several artists from my country—whether they are singers, dancers or music producers—are using Youtube advertising in Malaysia for their promotion. As the nearest country, Malaysia has shown such a great response for songs and films from here.

I’ve seen such a great impact from this advertising method that relates to the popularity of the artists. Senior artists held concerts in big cities in Malaysia very often, while new kids on the block’ also got many LIKES’ and positive comments from viewers through YouTube. It is easier for them to sell their CDs in Malaysia, instead of their own country.

I came across an idea about sharing my handmade bags to Malaysia, as well. Not only because I can easily upload the hand-making process easier, but also the great chance of reaching as many buyers as they can. The shipping cost from my country to Malaysia is not too pricey, as well. I’ve made some researches about the popularity of handmade products in Malaysia through social media like Facebook, Twitter and Instagram. Then, I decided to buy YouTube advertising because it is affordable and effective at the same time. I can also reach my targeted customers as well, specifically to big cities in Malaysia. All my money is worth spending here, because I am able to control the potential audience.

Getting a Virtual Office in Nagoya Opened up Business for Me in East Asia


As with most businesses, my tech business has had its share of ups and downs. Three years after its inception, it wasn’t doing quite well. We hadn’t made a profit and we had to lay off some employees to keep operating costs low. In the fourth year, things started looking up. We partnered with a number of overseas companies which made finding overseas clients easy. This however created new challenges. Partnerships usually meant that the business had to have some form of presence in our partner’s country. This lead to heavy investment in acquiring office space and hiring new employees which cut deep into our profits.

Although working with foreign companies did breathe new life into my business, the big break came when I got a huge contract from a Japanese company. What was interesting about the contract is that the company was willing to pay one and a half times more than what companies from the west were willing to pay. Apparently, my company’s IT products were in high demand in Japan and other East Asian countries.

This was an opening I wasn’t willing to forgo. If there was high demand for my products in East Asia, then that’s where my business was headed. My strategy was simple. I was to find a city that’s strategically placed within East Asia to act as my headquarters. Nagoya in Japan seemed the perfect location. Unlike most cities around the world, cities in East Asian countries were seeing massive growth which caused rent rates to skyrocket. Since my business wasn’t yet established, I wasn’t willing to take the risk of paying extraordinary rent rates.

I decided to get a virtual office in Nagoya. This would allow me to operate my company within East Asia. This was until the company was making enough profits to allow for renting commercial office space. My strategy worked out fine and, had it not been for the virtual space I rented in Nagoya, my business would be non-existent in the East Asian market.

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